brasa communications
Communications for BRASA Club at Ross Business School.
Role | Concept and Graphic Designer
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BRASA is a social and professional club for Brazilians at Ross Business School at the University of Michigan.
In 2016, I was elected Design and Branding Director of the Club. One of the issues of the club was that since it was founded in 2011 it never had a visual communication carefully developed. Therefore, we decided to focus on remodeling the Welcome Guide for Brazilians with a new format and increasing students enrollment at BRASA events through social media and printed materials.
My role as Design and Branding Director is to create a stronger brand and communications for the next generations of the Club.
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2016
